Top 9 Internet Marketing Strategies

The saying, “build it and they will come” doesn’t apply to the world of business, and especially the world of online businesses. With nearly 1 billion websites on the Internet today, getting yours found is harder than ever. If you want to be seen online, it’s important to utilize different forms of Internet marketing.

In this article today, we’ll be discussing the top 9 Internet marketing strategies to increase your website’s visibility online and drive more traffic to your business.

The strategies we’ll be covering are: search engine optimization, email marketing, social media marketing, Q&A sites, Pay per click ads, webinars, infographics, LinkedIn, and business directories.

1. Search Engine Optimization (SEO)

If your site isn’t optimized for search engines, it’s possible that nobody will find your site, even if your site is the most useful site on the Internet. By doing SEO on your site, you can help get it found by major search engines such as Google, Yahoo, and Bing. The search engines vary their algorithms frequently, and there seems to be a constant cat-and-mouse game going on with the search engines and SEO experts.

There are several elements that go into getting your site ranked highly by the search engines. These include:

  • Keyword Optimization
  • Content Optimization
  • Link Optimization
  • Social Optimization
  • Domain Optimization

2. Email Marketing

Email marketing is one of the most effective Internet marketing strategies. There are currently more than 3.2 billion email users worldwide, and the number grows every day. There is a high probability that your potential customers are already using email and will be receptive to email marketing messages. Email marketing is a fantastic way to communicate directly with your customers and build your brand. Email marketing allows you to have a 1-on-1 relationship with your customers. And you don’t have to pay to send email messages to your list.

Email marketing has been shown to have a much higher rate of conversion than other forms of marketing, like print ads and TV commercials. As a result, you’ll notice an immediate increase in the number of customers visiting your site and making purchases.

3. Social Media Marketing

Social media marketing is a popular form of marketing on the Internet that allows you to increase awareness of your brand and products at little to no cost. Social media marketing is a strategy that allows you to build a community around your brand and products. The people in your community will have a vested interest in your brand. They’ll be more likely to visit your website, and they’ll recommend you to others. Social media marketing has been proven to increase traffic to websites. In fact, it has been shown that social media can increase traffic to a website by up to 1,000%.

To do social media marketing, you need to have a Facebook page, a Twitter account, Pinterest boards, a YouTube channel, and more.

4. Q&A Sites

Q&A sites are websites like Yahoo Answers, Wiki Answers, and Quora. On these websites, you can ask a question, answer someone else’s question, or provide useful information on a subject. On forums and Q&A sites, it’s important to be helpful, not just to get people to click your links but to build your brand and gain trust.

5. Pay Per Click (PPC) Ads

Pay Per Click advertising, also called “Adwords”, is an advertising model in which you pay per click. This can be a very effective form of advertising if done properly, but it can be very expensive if not. PPC ads work very well for businesses that have a high initial customer acquisition cost, like restaurants, dentists, and attorneys.

6. Webinars

If you are an expert in a particular area, you can use webinars to create a free class or seminar and promote it through your website. To promote your webinar, you’ll want to place a link to your webinar on your website and other social media accounts, and include it in any emails that you’re sending out to your list.

You can also promote your webinar through content marketing and email marketing, as well as pay-per-click and social media advertising. By doing this, you’ll get more people to your webinar, and you’ll be able to sell them products or services during the webinar.

7. Infographics

Infographics are a great way to visually convey ideas and information. This allows your potential customers to better understand what you’re trying to say. Because infographics are easier to understand, they are more likely to be shared on social media. As a result, your infographics will get more engagement on your social media accounts, and it’ll be easier to rank high on search engines.

8. LinkedIn

LinkedIn is the largest professional network online. It’s a great place to establish yourself as an expert in your field. It’s also a great place to find potential customers and partners.

To do well on LinkedIn, it’s important to build a network of connections. These connections are people with whom you have something in common. For example, you could build a network of connections by sharing articles that are relevant to your industry and reaching out to people in your network. By doing this, you’ll be able to increase your connection count, and you’ll be able to increase engagement. You should also include your LinkedIn accounts on all your other social media accounts, including your website.

9. Business Directories

Business directories like Yelp, Insider Pages, and Local.com allow you to create listings and business profiles for your business. Business directories are a great way to give your business a listing on the Internet and enable you to be found by potential customers.

Conclusion

There are a lot of different strategies you can use to increase the visibility of your website. The 9 strategies we’ve covered here are very effective, but they’re only a few of the strategies out there. If you would like to discuss other Internet marketing strategies, feel free to email me or leave a comment below.

What Is SEO And How Can You Use It?

SEO is search engine optimization. It is a group of methods that allow you to update your website so it does better in search results.

Here, you can learn more about this and whether or not you can use SEO to your advantage if you have a website you want to make more popular.

Search engines have rules behind the scenes that have to do with how websites are ranked. If you use search engine optimization properly, you will follow the rules that are set up so your website has a chance to rank higher than it did before you used search engine optimization. There are algorithms that every search engine site uses and they include rules associated with how websites have to look and work before they can be ranked.

If you can make sure your website follows the rules in these algorithms, it will rank higher.

You can work with search engine optimization on your own if you want to do the work yourself to save money. But, you have to know that you’re not going to have a website that’s super popular in just a day or two. It takes a while to learn how SEO works and what you can do to make it work for you.

There are a lot of rules in place that you have to learn how to follow if you want to have a website that does well. And, you have to follow a few tutorials to really get to know how to work with SEO.

A nice thing about the internet is that you can hire people to do any kind of work for you through it. This also applies to SEO because you can hire SEO experts that can work on your website for you. You will need to search for someone that has a good reputation and that has done a lot of work in the past. It’s best if they have examples of their work they can show you or that email to you so you know that they have done SEO related work in the past.

Know that you’re not going to have a website that just goes viral overnight and ends up at the top of search results. You’re going to find that it takes a bit of time before you show up high in the serps. That’s why you shouldn’t be too concerned if you are working with someone and don’t notice good results the first few days after they have done their job.

Google has even stated to expect 8 months to a year before you see real results. These things take time. So you will need to be patient if you’re going to get good long-term search engine rankings.

You now know what SEO is and how you can use it to your advantage. There are plenty of great SEO methods that you can use on your website so you can get it ranked higher in search results.

Just take your time with this and your website should do very well.

How to Market Online

The growth of the internet has made it easier for marketers to reach a wider audience without having to spend a lot of money. There is a lot that goes into marketing online, but the good thing is you will see good results, provided you do it right.

There are many different ways of marketing online. You don’t have to worry when one doesn’t work because you can move to the next. There are some that are free and will work if given enough time.

Having a good plan will be the most important thing when it comes to online marketing.

Below are some of the ways to market online.

Content Marketing

There are a variety of forms that content marketing takes, and will depend on how you form the strategy and the goals you are interested in achieving. You could use eBooks, white papers, and other long-form content to attract signups, downloads, and conversion. You can also use a blog to attract more traffic to your website.

Content can also be used as a way to help people and troubleshoot problems. Content marketing is an effective marketing tool and also versatile.

You should make sure that the content you are providing is of value.

Search Engine Optimization

This is the process of making your website visible in search engines, leading to more traffic from people already interested in products or services you are offering.

You will need to invest in your website and a good content development strategy. You might not see the results overnight, but you will be able to see some progress with time.

SEO will also help you improve the user experience because it will involve restructuring your site to make it easy for the search engine spiders to crawl.

If you are already creating content regularly, then SEO might not be much more of an investment.

Personal Branding

There are many businesses out there that have been able to get a lot of momentum from the people leading them. Branding yourself before you do it for the company will provide you with the chance of leveraging a more personal and trustworthy image to promote the brand.

You will also have more power when it comes to meeting and networking with others, forming partnerships, and lending a face to your business.

The best part is that it’s free in monetary terms, although you will have to invest some time into the process.

Conversion Optimization

Most of the strategies you employ will be working to get more traffic to your website, but what will happen once the people are there? This is why it is important to invest in conversion optimization.

There is no need of getting a lot of traffic if you’re not able to get much value from them.

Ensure you are getting maximum value from each visitor by working on your conversion rates. Once you have improved your conversion rates, you will get a bigger return on investment.

If you don’t know how to do this, then consider hiring an Internet marketing expert.

Social Media Marketing

Social media marketing has become one of the most popular marketing options, and there is a reason why; it works.

There are many people who have tried social media marketing but have failed, but it is mostly because they did not know how to do it. Content will play a big role in determining whether you succeed in social media marketing. The right content will be able to attract the audience, and they will keep coming back for more.

Social media marketing will give you a greater brand visibility, visibility, and traffic.

Email Marketing

Email marketing will provide you with a high ROI investment because you can start without spending any money. You can start by getting your existing base to subscribe.

Social media has also proved to be an effective way of getting subscribers. You can then send your subscribers a content newsletter so they can visit your site, and this will result in more engagement with your brand.

Your brand will be on their mind from time to time, which is a good thing for any marketer.

One thing you might have noticed is that all of the above strategies work together.

They feed into each other in one way or another. If done right, you can expect to see a higher potential return.

Internet Market Is Here To Stay

Face it, Internet Marketing is here to stay!

Now most people know this and have accepted it. They understand we live in a digital world that’s made up of computers, servers and mobile devices.  They understand that apps, website’s programs, platforms need marketing in order to get their message out there. And they understand that the best and most effective way at getting the word out, is through Internet Marketing.

Now our favorite form of Internet Marketing here is Search Engine Optimization.

We love SEO because we’ve seen the power of it first hand.

We know that SEO has the highest ROI and yields the best results compared to other forms of marketing.

Search engine marketing has grown ALOT over the years and we’re going to begin blogging about some of those changes.

There are so many people out there giving you their “best” advice, but lets face it, people don’t usually give away money and so why would they give away something as valuable as knowledge?

So they don’t.

Instead they tell you the “next best thing”, or the “top SEO secrets of 2018” and just end up repeating the same old information that has been reblogged half a hundred times.

Why are we starting IJCER?

Honestly, to test out our SEO theories.

There is so much information out there on what works, but we want to push the limits a bit, so we’re going to be blogging about some of the testing we’re doing and hope that we can inspire the next generation of digital marketers.

Alright, until next time!

Stephen