What Is SEO And How Can You Use It?

SEO is search engine optimization. It is a group of methods that allow you to update your website so it does better in search results.

Here, you can learn more about this and whether or not you can use SEO to your advantage if you have a website you want to make more popular.

Search engines have rules behind the scenes that have to do with how websites are ranked. If you use search engine optimization properly, you will follow the rules that are set up so your website has a chance to rank higher than it did before you used search engine optimization. There are algorithms that every search engine site uses and they include rules associated with how websites have to look and work before they can be ranked.

If you can make sure your website follows the rules in these algorithms, it will rank higher.

You can work with search engine optimization on your own if you want to do the work yourself to save money. But, you have to know that you’re not going to have a website that’s super popular in just a day or two. It takes a while to learn how SEO works and what you can do to make it work for you.

There are a lot of rules in place that you have to learn how to follow if you want to have a website that does well. And, you have to follow a few tutorials to really get to know how to work with SEO.

A nice thing about the internet is that you can hire people to do any kind of work for you through it. This also applies to SEO because you can hire SEO experts that can work on your website for you. You will need to search for someone that has a good reputation and that has done a lot of work in the past. It’s best if they have examples of their work they can show you or that email to you so you know that they have done SEO related work in the past.

Know that you’re not going to have a website that just goes viral overnight and ends up at the top of search results. You’re going to find that it takes a bit of time before you show up high in the serps. That’s why you shouldn’t be too concerned if you are working with someone and don’t notice good results the first few days after they have done their job.

Google has even stated to expect 8 months to a year before you see real results. These things take time. So you will need to be patient if you’re going to get good long-term search engine rankings.

You now know what SEO is and how you can use it to your advantage. There are plenty of great SEO methods that you can use on your website so you can get it ranked higher in search results.

Just take your time with this and your website should do very well.

How to Market Online

The growth of the internet has made it easier for marketers to reach a wider audience without having to spend a lot of money. There is a lot that goes into marketing online, but the good thing is you will see good results, provided you do it right.

There are many different ways of marketing online. You don’t have to worry when one doesn’t work because you can move to the next. There are some that are free and will work if given enough time.

Having a good plan will be the most important thing when it comes to online marketing.

Below are some of the ways to market online.

Content Marketing

There are a variety of forms that content marketing takes, and will depend on how you form the strategy and the goals you are interested in achieving. You could use eBooks, white papers, and other long-form content to attract signups, downloads, and conversion. You can also use a blog to attract more traffic to your website.

Content can also be used as a way to help people and troubleshoot problems. Content marketing is an effective marketing tool and also versatile.

You should make sure that the content you are providing is of value.

Search Engine Optimization

This is the process of making your website visible in search engines, leading to more traffic from people already interested in products or services you are offering.

You will need to invest in your website and a good content development strategy. You might not see the results overnight, but you will be able to see some progress with time.

SEO will also help you improve the user experience because it will involve restructuring your site to make it easy for the search engine spiders to crawl.

If you are already creating content regularly, then SEO might not be much more of an investment.

Personal Branding

There are many businesses out there that have been able to get a lot of momentum from the people leading them. Branding yourself before you do it for the company will provide you with the chance of leveraging a more personal and trustworthy image to promote the brand.

You will also have more power when it comes to meeting and networking with others, forming partnerships, and lending a face to your business.

The best part is that it’s free in monetary terms, although you will have to invest some time into the process.

Conversion Optimization

Most of the strategies you employ will be working to get more traffic to your website, but what will happen once the people are there? This is why it is important to invest in conversion optimization.

There is no need of getting a lot of traffic if you’re not able to get much value from them.

Ensure you are getting maximum value from each visitor by working on your conversion rates. Once you have improved your conversion rates, you will get a bigger return on investment.

If you don’t know how to do this, then consider hiring an Internet marketing expert.

Social Media Marketing

Social media marketing has become one of the most popular marketing options, and there is a reason why; it works.

There are many people who have tried social media marketing but have failed, but it is mostly because they did not know how to do it. Content will play a big role in determining whether you succeed in social media marketing. The right content will be able to attract the audience, and they will keep coming back for more.

Social media marketing will give you a greater brand visibility, visibility, and traffic.

Email Marketing

Email marketing will provide you with a high ROI investment because you can start without spending any money. You can start by getting your existing base to subscribe.

Social media has also proved to be an effective way of getting subscribers. You can then send your subscribers a content newsletter so they can visit your site, and this will result in more engagement with your brand.

Your brand will be on their mind from time to time, which is a good thing for any marketer.

One thing you might have noticed is that all of the above strategies work together.

They feed into each other in one way or another. If done right, you can expect to see a higher potential return.

Internet Market Is Here To Stay

Face it, Internet Marketing is here to stay!

Now most people know this and have accepted it. They understand we live in a digital world that’s made up of computers, servers and mobile devices.  They understand that apps, website’s programs, platforms need marketing in order to get their message out there. And they understand that the best and most effective way at getting the word out, is through Internet Marketing.

Now our favorite form of Internet Marketing here is Search Engine Optimization.

We love SEO because we’ve seen the power of it first hand.

We know that SEO has the highest ROI and yields the best results compared to other forms of marketing.

Search engine marketing has grown ALOT over the years and we’re going to begin blogging about some of those changes.

There are so many people out there giving you their “best” advice, but lets face it, people don’t usually give away money and so why would they give away something as valuable as knowledge?

So they don’t.

Instead they tell you the “next best thing”, or the “top SEO secrets of 2018” and just end up repeating the same old information that has been reblogged half a hundred times.

Why are we starting IJCER?

Honestly, to test out our SEO theories.

There is so much information out there on what works, but we want to push the limits a bit, so we’re going to be blogging about some of the testing we’re doing and hope that we can inspire the next generation of digital marketers.

Alright, until next time!

Stephen