The saying, “build it and they will come” doesn’t apply to the world of business, and especially the world of online businesses. With nearly 1 billion websites on the Internet today, getting yours found is harder than ever. If you want to be seen online, it’s important to utilize different forms of Internet marketing.
In this article today, we’ll be discussing the top 9 Internet marketing strategies to increase your website’s visibility online and drive more traffic to your business.
The strategies we’ll be covering are: search engine optimization, email marketing, social media marketing, Q&A sites, Pay per click ads, webinars, infographics, LinkedIn, and business directories.
1. Search Engine Optimization (SEO)
If your site isn’t optimized for search engines, it’s possible that nobody will find your site, even if your site is the most useful site on the Internet. By doing SEO on your site, you can help get it found by major search engines such as Google, Yahoo, and Bing. The search engines vary their algorithms frequently, and there seems to be a constant cat-and-mouse game going on with the search engines and SEO experts.
There are several elements that go into getting your site ranked highly by the search engines. These include:
- Keyword Optimization
- Content Optimization
- Link Optimization
- Social Optimization
- Domain Optimization
2. Email Marketing
Email marketing is one of the most effective Internet marketing strategies. There are currently more than 3.2 billion email users worldwide, and the number grows every day. There is a high probability that your potential customers are already using email and will be receptive to email marketing messages. Email marketing is a fantastic way to communicate directly with your customers and build your brand. Email marketing allows you to have a 1-on-1 relationship with your customers. And you don’t have to pay to send email messages to your list.
Email marketing has been shown to have a much higher rate of conversion than other forms of marketing, like print ads and TV commercials. As a result, you’ll notice an immediate increase in the number of customers visiting your site and making purchases.
3. Social Media Marketing
Social media marketing is a popular form of marketing on the Internet that allows you to increase awareness of your brand and products at little to no cost. Social media marketing is a strategy that allows you to build a community around your brand and products. The people in your community will have a vested interest in your brand. They’ll be more likely to visit your website, and they’ll recommend you to others. Social media marketing has been proven to increase traffic to websites. In fact, it has been shown that social media can increase traffic to a website by up to 1,000%.
To do social media marketing, you need to have a Facebook page, a Twitter account, Pinterest boards, a YouTube channel, and more.
4. Q&A Sites
Q&A sites are websites like Yahoo Answers, Wiki Answers, and Quora. On these websites, you can ask a question, answer someone else’s question, or provide useful information on a subject. On forums and Q&A sites, it’s important to be helpful, not just to get people to click your links but to build your brand and gain trust.
5. Pay Per Click (PPC) Ads
Pay Per Click advertising, also called “Adwords”, is an advertising model in which you pay per click. This can be a very effective form of advertising if done properly, but it can be very expensive if not. PPC ads work very well for businesses that have a high initial customer acquisition cost, like restaurants, dentists, and attorneys.
If you are an expert in a particular area, you can use webinars to create a free class or seminar and promote it through your website. To promote your webinar, you’ll want to place a link to your webinar on your website and other social media accounts, and include it in any emails that you’re sending out to your list.
You can also promote your webinar through content marketing and email marketing, as well as pay-per-click and social media advertising. By doing this, you’ll get more people to your webinar, and you’ll be able to sell them products or services during the webinar.
Infographics are a great way to visually convey ideas and information. This allows your potential customers to better understand what you’re trying to say. Because infographics are easier to understand, they are more likely to be shared on social media. As a result, your infographics will get more engagement on your social media accounts, and it’ll be easier to rank high on search engines.
LinkedIn is the largest professional network online. It’s a great place to establish yourself as an expert in your field. It’s also a great place to find potential customers and partners.
To do well on LinkedIn, it’s important to build a network of connections. These connections are people with whom you have something in common. For example, you could build a network of connections by sharing articles that are relevant to your industry and reaching out to people in your network. By doing this, you’ll be able to increase your connection count, and you’ll be able to increase engagement. You should also include your LinkedIn accounts on all your other social media accounts, including your website.
9. Business Directories
Business directories like Yelp, Insider Pages, and Local.com allow you to create listings and business profiles for your business. Business directories are a great way to give your business a listing on the Internet and enable you to be found by potential customers.
There are a lot of different strategies you can use to increase the visibility of your website. The 9 strategies we’ve covered here are very effective, but they’re only a few of the strategies out there. If you would like to discuss other Internet marketing strategies, feel free to email me or leave a comment below.