Guide To On Page SEO Optimizations

Woman working on a laptop

When it comes to SEO (search engine optimization) there are 2 main categories that SEOs talk about.

  1. Off-Page SEO
  2. On-Page SEO

Off-page SEO refers to certain optimizations you can make that are not directly on the website you’re trying to rank. For instance, writing a guest post on another website that then links to the website you’re trying to rank. This is called a backlink and would be a prime example of off-page SEO.

On-page SEO refers to optimizations and changes you make directly on your website. These are typically the easiest optimizations you can make, as they are completely under your control and don’t require working with any type of outside source.

You will always want to make sure you have your on-page SEO in place before you begin spending a lot of resources on off-page SEO.

Today, we’re going to cover the top 5 on-page SEO factors you need to have in place to rank effectively in the search engines.

1. Select A Domain Name With A Keyword In It

This is the most obvious thing you should have done from the start, but it’s so important that I had to rank it number 1.

As you probably know, your domain name is your website’s address. This is what people type into their browser to get to your website.

While you can utilize a brand only domain name, it is much harder to rank these for competitive keyword searches.

By getting a domain name that includes the keyword or niche you’re going to be focusing on, will help you’re rankings tremendously.

While this step isn’t always possible, if it is, you should definitely take advantage of it.

For example, if you’re trying to rank a plumber’s website in Orlando, FL I would recommend utilizing either a plumber keyword or a city keyword.

So some examples would be:


As you can see, each of these examples either includes the city or the word plumbing.

The advantage of using a plumbing related keyword, instead of a city one, is that if you ever want to expand outside of Orlando, you can do that without your domain name limiting you.

2. Optimize Your Page Meta Title

The meta title of your page is what shows up in the search engine results when people search for your keyword.

This is an extremely important factor in your on-page SEO. Most people never even read the actual page when they’re looking at the search results. They just read the title of the page and then click on it. For this reason, it’s important you choose your title carefully.

An optimal title will include your keyword, be short, and include the name of the website.

For example, let’s say you’re doing an article with the keyword “How To Make Chocolate Chip Cookies” you want the meta title to look something like this:

Chocolate Chip Cookie Recipe

The title is not only the most important factor in your on-page optimization, but also the most important factor in your rankings.

If you were to look at any top ranking website in the search engines, the odds are you would find they all have an optimized title.

stacked blocks spelling SEO

3. Write A Keyword Rich Meta Description

The meta description of your page is what people see on the actual search result page.

Again, this is important, because most people don’t spend time reading the actual content of the page. They simply see the meta title and meta description and click on the one that looks best.

You want to make sure you take the time to optimize this part of your page, just as much as you take time to optimize your title.

Optimizing your meta description is one of the best ways to get people to click on your website in the search results, instead of one of your competitors.

When you’re optimizing your meta description, you want to use your keyword in a natural way in the description, while also giving a compelling reason for someone to click on your page.

A good way to do this is to ask a question at the beginning of your meta description. For example:

Have You Ever Wondered How To Make Chocolate Chip Cookies?

The example above is a bit extreme, but you get the idea.

You want to make the person reading your meta description feel like they will be missing out if they don’t click on your result.

This is a great way to get more people to click on your page in the search results.

4. Place LSI Keywords In H1, H2, and H3 tags

LSI keywords are basically synonyms for your main keyword.

To make this more clear, let’s look at an example. Say you’re doing an article on “How To Make Chocolate Chip Cookies”

Here are some LSI keywords that would be good to include in your page:

  • cookie recipe
  • recipe for chocolate chip cookies
  • homemade chocolate chip cookies
  • homemade chocolate chip cookie recipe
  • chocolate chip cookie recipe

The benefit of using LSI keywords is that they are usually more relevant to the keyword you’re trying to rank for, but they are still somewhat of a long tail keyword.

This means they are less competitive, which means your chances of ranking on page 1 of the search engines are higher.

The easiest way to find LSI keywords is to do a Google search for your main keyword, highlight all of the relevant keywords people are searching for along with the main keyword, and copy them into a Word Document.

This will allow you to create an extremely long list of LSI keywords you can then use to optimize your content with.

5. Target Keywords In Main Content

The last thing you should have in place on your website is your keyword.

This doesn’t mean you have to literally put your keyword in your title, meta description, and meta tags. It just means that you need to talk about your keyword in the content of the page.

This is an extremely important aspect of on-page optimization.

It’s not enough to just have your keyword in the title of the page and the meta tags. You want to use it in the content of the page.

Using your keyword in different areas of your page will help search engines determine that you’re a relevant result, which increases your chances of ranking higher.

Wrapping Up

On-page SEO is extremely important. It’s hard enough to get ranked these days, and you shouldn’t have to rely solely on off-page strategies to do it.

If you take the time to make sure your on-page SEO is optimized, you’ll be able to rank with a lesser resource expenditure.

For a full guide to on-page optimization, check out this article.

How to Market Online

The growth of the internet has made it easier for marketers to reach a wider audience without having to spend a lot of money. There is a lot that goes into marketing online, but the good thing is you will see good results, provided you do it right.

There are many different ways to accomplish online marketing. You don’t have to worry when one doesn’t work because you can move to the next. There are some that are free and will work if given enough time.

Having a good plan will be the most important thing when it comes to online marketing.

Below are some of the ways to market online.

Content Marketing

There are a variety of forms that content marketing takes, and will depend on how you form the strategy and the goals you are interested in achieving. You could use eBooks, white papers, and other long-form content to attract signups, downloads, and conversion. You can also use a blog to attract more traffic to your website.

Content can also be used as a way to help people and troubleshoot problems. Content marketing is an effective marketing tool and also versatile.

You should make sure that the content you are providing is of value.

Search Engine Optimization

This is the process of making your website visible in search engines, leading to more traffic from people already interested in products or services you are offering.

You will need to invest in your website and a good content development strategy. You might not see the results overnight, but you will be able to see some progress with time.

SEO will also help you improve the user experience because it will involve restructuring your site to make it easy for the search engine spiders to crawl.

If you are already creating content regularly, then SEO might not be much more of an investment.

Personal Branding

There are many businesses out there that have been able to get a lot of momentum from the people leading them. Branding yourself before you do it for the company will provide you with the chance of leveraging a more personal and trustworthy image to promote the brand.

You will also have more power when it comes to meeting and networking with others, forming partnerships, and lending a face to your business.

The best part is that it’s free in monetary terms, although you will have to invest some time into the process.

Conversion Optimization

Most of the strategies you employ will be working to get more traffic to your website, but what will happen once the people are there? This is why it is important to invest in conversion optimization.

There is no need of getting a lot of traffic if you’re not able to get much value from them.

Ensure you are getting maximum value from each visitor by working on your conversion rates. Once you have improved your conversion rates, you will get a bigger return on investment.

Social Media Marketing

Social media marketing has become one of the most popular marketing options, and there is a reason why; it works.

There are many people who have tried social media marketing but have failed, but it is mostly because they did not know how to do it. Content will play a big role in determining whether you succeed in social media marketing. The right content will be able to attract the audience, and they will keep coming back for more.

Social media marketing will give you a greater brand visibility, visibility, and traffic.

Email Marketing

Email marketing will provide you with a high ROI investment because you can start without spending any money. You can start by getting your existing base to subscribe.

Social media has also proved to be an effective way of getting subscribers. You can then send your subscribers a content newsletter so they can visit your site, and this will result in more engagement with your brand.

Your brand will be on their mind from time to time, which is a good thing for any marketer.

One thing you might have noticed is that all of the above strategies work together.

They feed into each other in one way or another. If done right, you can expect to see a higher potential return.

Internet Market Is Here To Stay

Face it, Internet Marketing is here to stay!

Now most people know this and have accepted it. They understand we live in a digital world that’s made up of computers, servers and mobile devices.  They understand that apps, website’s programs, platforms need marketing in order to get their message out there. And they understand that the best and most effective way at getting the word out, is through Internet Marketing.

Now our favorite form of Internet Marketing here is Search Engine Optimization.

We love SEO because we’ve seen the power of it first hand.

We know that SEO has the highest ROI and yields the best results compared to other forms of marketing.

Search engine marketing has grown ALOT over the years and we’re going to begin blogging about some of those changes.

There are so many people out there giving you their “best” advice, but lets face it, people don’t usually give away money and so why would they give away something as valuable as knowledge?

So they don’t.

Instead they tell you the “next best thing”, or the “top SEO secrets of 2018” and just end up repeating the same old information that has been reblogged half a hundred times.

Why are we starting IJCER?

Honestly, to test out our SEO theories.

There is so much information out there on what works, but we want to push the limits a bit, so we’re going to be blogging about some of the testing we’re doing and hope that we can inspire the next generation of digital marketers.

Alright, until next time!